All Xiaomi products and merchandise use the “Mi” logo, and after 10 years of existence, the “Mi” branding might finally be dead.
Over the last decade of creating smartphones and other items, marketing and selling them around the world, that has been its identity for many people.
The Chinese company is said to bid goodbye to the “Mi” Naming and Branding in favor of just the company name, as per a report by XDA Developers
This means that going forward, devices under the branding will just carry the company’s name.
For instance, it will just be the Xiaomi 12 and not the Xiaomi Mi 12.
What remains unknown is that, whether or not the same strategy will be applied to other products.
Products such as laptops, tablets, fitness bands and more that come under the branding.
Unnoticed by many, The company already dropped the “Mi” branding from its latest “all-screen” smartphone, the Mix 4.
The device is known simply as the Xiaomi Mix 4. Its predecessor went by the name Xiaomi Mi Mix 3.
While we do not have official reasons why the change was necessary. We can only speculate that with its increasing global dominance, especially in the smartphone industry.
Why Xiaomi and Not “Mi”
The company would want users around the world to directly link itself with the devices they use.
This purported change comes after Xiaomi becoming the world’s largest smartphone brand.
As per a recent Counterpoint Research report, the company overtook Samsung to take first place in Europe.
Another report by Canalys suggested that the company became the second-largest smartphone company by taking over Apple.
In late 2011, The Chinese company launched its first-ever smartphone, the Mi 1.
This smartphone packed flagship (at the time) specifications, including Qualcomm’s dual-core Snapdragon S3 chipset, 1 GB of RAM, and a 4-inch 854×480 resolution LCD panel. Of course, it also ran MIUI on top of Android 2.3 Gingerbread.