Dar es Salaam, 25th November 2020 – Tridea Cosmetics is delighted to announce the signing of Zuhura Othman Soud, as its new Brand Ambassador, better known by her stage name, Zuchu, a singer, songwriter and recording artist signed under WCB Wasafi records label.
The artist will be featured in all Tridea Cosmetics products which will run across TV, print and online channels as well as in-store.
“Zuchu is a strong, passionate woman and an advocate for others. she is the perfect ambassador to talk about the role beauty and our products play in helping women to feel their best. Tridea Cosmetics admires her for her principles and her talents.” expressed the Tridea Cosmetics CEO Ms.Grace Luswaga .
“Tridea Cosmetics female product heritage lies in creating beauty products that, at the touch of a button, remove the barriers to achieving beautiful hair and skin. Tridea Cosmetics wants every woman to glow inside and out with the confidence that comes with feeling beautiful and Zuchu is the ideal woman to help communicate this.” remarked the Tridea Cosmetics CEO Ms.Grace Luswaga .
On her part, the WCB Wasafi Music Artiste, present at the press briefing, said that she was excited to be appointed as the face of Tridea Cosmetics, and this is a win for all Tanzanian women and girls across the country.
“I’ve always set the bar high for myself with everything I do, but to now be a brand ambassador for Tridea Cosmetics, it feels like a new level, to me, the Tridea Cosmetics brand stands for both beauty and female strength and I’m excited to help define what that means to a new generation of women. My Mama used Tridea cosmetics products and I have grown up using the same.I still remember as a child the Jambo Advert which became a sensation in Tanzania – Kama Mama Kama Binti”
Zuchu comes from a musical family and background. She is a daughter of the revered female Taarab musician The best Khadija Kopa Zuchu started singing at a tender age and later collaborated with her mother Khadija Kopa on a song titled Mauzauza from her debut EP titled I am Zuchu EP. Known for her breakout anthems, including “CHECHE” which she featured Diamond Platnumz, Zuchu is the ultimate triple threat: music artist, social media sensation. She continues to set and conquer goals in both music and society in general.