Diageo, an international company that owns the Serengeti Breweries Limited (SBL) has announced a comprehensive 10-year plan aimed at making a positive contribution to global development by 2030 as part of supporting the United Nations’ efforts through its Sustainable Development Goals ( SDG).
Through the 10-year plan, Diageo will focus on three key areas selected in line with the United Nations Sustainable Development Goals. These include promoting safe drinking, ensuring community participation in various activities, as well as promoting sustainable agriculture.
For the past five years the SBL company, owned by Diageo, has been running a campaign to promote safe drinking through the national “Don’t drink and drive a machine” campaign in collaboration with various stakeholders such as the Police Road Safety Unit. The campaign has reached more than 100,000 people including bodaboda drivers, bus drivers and the general public.
In sustainable agriculture, SBL is working with a network of 400 farmers who grow crops such as maize, sorghum, and barley which are currently helping to supply the company with 80% of the raw materials needed in the production of its beers per annum. Through its Agricultural Industry program, SBL provides scholarships to agricultural students with the aim of helping to increase the number of agricultural professionals in the country who are key pillars in the development of the mother sector.
In community engagement, SBL has been able to drill 17 wells in various water-challenging areas thus enabling communities and especially mothers and girls who carry the burden of finding water to benefit from clean and safe water service around.
Commenting on the initiative, Diageo Chief Executive Officer Ivan Menezes said, “As global business partners, we have a responsibility to protect our planet and make it a safe place to live for future generations. I am very happy with the development contribution that Diageo has been able to make to this day. This new initiative will enable us to continue to make a significant contribution to 2030.