Tanzania’s leading telecommunication company renown for
driving digital lifestyle transformation, tiGO, has announced free WhatsApp
services for its 10 million users.
This makes Tigo the first telecom in the country to offer
the social media service for free, once again demonstrating its leadership in
delivering cutting-edge technology and innovations in market, according to the
General Manager, Diego Gutierrez.
Making the announcement in Dar es Salaam on 2nd February
2016, Gutierrez said all Tigo customers subscribing to the company’s weekly and
monthly internet will henceforth be entitled to free WhatsApp service.
“From now onwards, all Tigo customers buying any of our

weekly or monthly packages will be eligible to enjoy FREE WhatsApp. This of
course, is for customers with data enabled devices. We want to encourage our
non-smartphone user customers to acquire highly discounted smartphones sold in
Tigo shops to be able to enjoy this new offer,” Gutierrez said.

The general manager further clarified that the service will
be available on iPhone, Blackberry, Android and Nokia Symbian 60-phones.
With an excess of 1 billion users globally, WhatsApp is the
most popular mobile messaging application that enables users to exchange media,
texts, video clips and voice calls.
WhatsApp is a sister application to Facebook, the social
network that Tigo partnered with in 2014 to become the first telecom in
Tanzania to give its customers free Facebook access in Kiswahili, the country’s
national language also widely spoken in east, central and southern African
The free Tigo WhatsApp joins a long list of other ‘firsts’
that the company has pioneered in its digital innovations. They include the
recent launch of 4G LTE networks that gives Tigo customers high speed internet
connection which is five times higher than the technology available in the
Tanzanian market. Tigo in 2014 also became the first telecom in Tanzania to
provide free Facebook in Kiswahili Kiswahili ; the first to launch a mobile
money App for Android and iOs users and the first in East Africa to introduce
cross-border money transfer with currency conversion.
In the past three years the company has launched over 500
network sites bringing to over 2,000 the total number of its network sites
countrywide. It plans to double this investment by 2017 in terms of coverage
and additional capacity networks for deeper penetration in rural areas.
Tigo in 2015 announced an increased annual investment of US
$ 120 million per year on infrastructure improvement and expansion which is 20%
higher than Tigo’s annual spending in the past three years.
Tigo is the biggest commercial brand of Millicom, an
international company developing the digital lifestyle in 12 countries with
commercial operations in Africa and Latin America and corporate offices in
Europe and the USA.  


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