last week, becoming the world’s third largest “country,” penetration remains
relatively low in East Africa and much of the rest of Africa.
networking site to grow its business.
globally over the past few years, a new report by research analysts Jeffries
Europe — in Norway, for example, nearly two-thirds of the entire population
already have a Facebook account.
user rate is more than 100 per cent, which means that a large number of web
users in these countries have multiple accounts, perhaps to evade government
on the social networking site — the highest proportion being in Burundi where
21 per cent of Internet users are on Facebook, a possible indication that most
Internet users in the country got access to the net fairly recently when the
social networking site was already popular, making joining Facebook the first
order of business.
followed by Kenya at 15 per cent, Tanzania at 12 per cent and Uganda at 11 per
marketers to reap from the social networking site is huge, with about one out
of seven people on the planet now on Facebook.
on the rise with the average user now spending approximately 33 minutes on the
site per day,” the analysts say.
the network, such as using apps and creating story feeds, which brings in more
money than the traditional banner adverts on the side of the web page, the
such, the company goes to great lengths to ensure products, including
advertising integrations, are beneficial and effective for the users before
rolling them out in a fairly cautious, yet deliberate fashion,” the report
revenue model to mobile phones. Majority of Internet users in East Africa use
mobile phones as a portal for the web.
Source: The East African